Following the launch this month of BBC First in the Netherlands, BBC Worldwide will roll out the channel in Belgium on 4th June.
The network makes its Belgian debut on cable provider Telenet, with further platforms to follow throughout the Benelux region. The bespoke channel offers premium and uninterrupted drama from the BBC and other leading British producers, with all programming subtitled in Flemish. BBC First launched in the Netherlands on May 16.
Gabriele Galassi, BBC Worldwide’s head of Benelux and global markets, said: “We know that audiences in Belgium love our content and we can now give them more of what they want with BBC First featuring localized first runs of the best of British drama.”
“At Telenet, we are very pleased to welcome the splendid BBC First drama to our Play More offer. It fits perfectly within our aim to bring the best premium experiences to our customers,” added John Porter, the CEO of Telenet.
