For the latest edition of the Pro Kabaddi League, team U Mumba has garnered maximum sponsorship with a valuation increase of 60 pc. The team has signed sports news portal Melbat Live as its title partner and partnered with Macho Hint as its ‘powered by’ partner.
For the Associate Partner category, U-Mumba has onboarded six brands led by Rajdhani Besan, along with construction firm Je & Vee Infrastructures, and, skincare, personal care, and cosmetic products manufacturer Vi John. Great White Electricals, Bank of Maharashtra, and footwear brand Abros Shoes are also sponsors for the team.
Suhail Chandok, CEO, U Mumba, said, “We are thrilled to welcome some new distinguished partners and the return of a couple too, to the U Mumba family. United by a shared vision of the brand’s identity, values, offerings, and success, we are confident that we will be able to elevate and inspire brand loyalty for U Mumba to new heights. We have a strong vision in place for the growth we want to see for our team and the trust placed in us by these esteemed brands is a testament to the value we have meticulously built over the years, showcasing the power of brand recognition. Our Indian sport of Kabaddi has truly taken the world by storm and continues to be a trusted vehicle for brands that need a targeted platform to reach a massive consumer base that is pan-India.”
U-Mumba has also forged collaborations with 92.7 Big FM, sports brand Nivia, the Swades Foundation, nutrition provider Fast&Up, and energy-enhancing clothing brand Baller Athletik.
According to ‘India Sports Sponsorship Report 2023’ by GroupM, sports sponsorship in India stood at INR 5907 crore ($748 million) in 2022, up 105 pc. Emerging sports witnessed an overall revenue of INR 1503 crore ($190 million), which represents an incremental value of INR 829 crore ($104 million).
U Mumba is set to take on Telugu Titans in their Pro Kabaddi League match in Noida on December 30, before the Pro Kabaddi caravan moves to Mumbai for U Mumba’s home leg starting on January 5.
Broadcast Audience Research Council (BARC) India statistics showed the opening weekend of PKL Season 10 alone witnessed 80.1 million viewers, clocking a 32 pc increase from the 2022 season, with consumption increasing by 27 pc to 2.7 billion minutes over just the first four matches.
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