Gurugram: Publive, the AI-powered Digital Experience Platform (DXP) revolutionizing content publishing, has appointed Pankaj Rai as its new Chief Business Officer (CBO), effective immediately.
With nearly two decades of experience in broadcast media sales and digital strategy, Pankaj brings valuable expertise in driving brand partnerships and revenue growth. Prior to joining Publive, Pankaj served as the Business Head for WION and Zee Business at Zee Media Corporation, overseeing business operations. His career also includes leadership roles at Zee Entertainment, where he led ad sales and market expansion for flagship channels like Zee TV, Zee Cinema, and &pictures across North and East India. Pankaj’s previous tenure at The Q saw him boost top-line revenue while launching innovative ad solutions in the gaming and connected TV space.
In his new role, Pankaj will be responsible for brand sales, focusing on helping brands achieve content-led growth through cutting-edge digital strategies and AI-powered solutions. His deep understanding of the media landscape and proven ability to drive monetization will be pivotal in expanding Publive’s market presence and fostering strong partnerships.
Since its inception, Publive has rapidly scaled up to about 100 platforms in just two years, including renowned names such as Indian Express, Elle Magazine, ICICI Bank, WION, Sambad, and News Nation. The platform has achieved an impressive 4x growth in Annual Recurring Revenue (ARR), while broadening its client portfolio and strengthening relationships with existing partners.
Commenting on Pankaj’s appointment, Manavdeep Singh, Founder & CEO of Publive, said, “I am thrilled to welcome Pankaj as our new Chief Business Officer. With his experience in driving business growth, strategic partnerships, and market expansion, he brings a wealth of knowledge that will be instrumental in shaping our next phase of success. His expertise will provide invaluable insights as we accelerate our growth trajectory and enhance our commitment to delivering outstanding value to our customers and stakeholders. I look forward to working closely with Pankaj and seeing the positive impact he will continue to make.”
Expressing his excitement about the new role, Pankaj Rai, CBO of Publive, said, “Publive is transforming the digital publishing ecosystem with AI-driven innovations. I am excited to join this dynamic team and look forward to helping brands unlock the true potential of content-led growth.”
With this strategic addition to its leadership team, Publive reaffirms its commitment to empowering brands and publishers with cutting-edge digital solutions and data-driven insights, accelerating its market leadership and growth in the evolving digital space.
