Vivek Raicha, the former India head of KKR-backed Emerald Media, has made the transition to entrepreneurship by becoming a co-founder of Artium Academy. a digital first, learning-led, music-technology platform that enables users to learn, practice and perform music from anywhere and anytime. The other two Co-founders are Ashish Joshi and Nithya Sudhir.
With over 18 years of diverse experience spanning private equity, corporate finance, commercial and operations in companies like Emerald Media, The Chernin Group, Viacom 18, Turner and Star Network, Vivek is recognised within the industry as a successful deal maker, digital entrepreneur, and a specialist in managing and investing in media and technology businesses.
Associated as a founder investor of Artium since inception, Vivek as Co-founder is leading the growth, expansion of user base, revenue and all the new and strategic initiatives, outside of sharing the day-to-day responsibilities.
“Music is a major catalyst for the creator economy and by far the most popular performing art, yet the current learning system in India is largely underserved and unorganized. I have followed this space for long but from the sidelines, so its exciting to now build Artium’s disruptive music platform that takes a user through the journey of a learner to a performer to a potential influencer” said Raicha about Artium.
