Mumbai: Fortune Foods, an edible oil and food brand of AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has joined hands with Blinkit, a quick commerce platform, to launch a touching Ramadan ad film that captures the essence of Eid—togetherness, generosity, and the joy of sharing food.
Set in Hyderabad, the film beautifully portrays the bond between Ibrahim and Taufiq Chacha, a beloved elder known for his legendary biryani. However, this time, Taufiq Chacha has forgotten to prepare his iconic dish. Determined to uphold the tradition, Ibrahim quickly orders Fortune Biryani Special Basmati Rice via Blinkit and starts cooking. As the family gathers for the meal, Taufiq Chacha remembers the true spirit of Eid—sharing the biryani with others before enjoying it themselves. Moved by this realization, they order disposable boxes from Blinkit, pack the biryani, and distribute it to friends and family. The campaign concludes with Blinkit’s message: ‘Iss Eid, khushiyaan baante!’
Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd., shared his thoughts on the collaboration, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”
With just a tap on the Blinkit app, consumers can have Fortune Foods products delivered instantly, ensuring they never have to compromise on their festive meals.
The ad film is now live across digital and social media platforms and will soon be extended to other mediums, ensuring maximum reach and engagement.
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