Mumbai: Fossil, a global brand known for its stylish watches and accessories, has unveiled its new partnership with global superstar Nick Jonas as the brand’s official global watch ambassador for 2025-2026. The exciting collaboration will see Jonas front a groundbreaking global campaign set to launch in the second half of 2025, leveraging the cultural power of music to connect with Fossil’s diverse and passionate audience.
Nick Jonas, an internationally recognized singer, actor, and philanthropist, embodies Fossil’s timeless spirit and energetic ethos, making him the perfect partner for the brand’s upcoming initiatives. The campaign will celebrate Fossil’s ongoing commitment to design, innovation, and style, while embracing the cultural impact of music as a universal and unifying force.
Nick Jonas said, “I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me. I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere.”
Franco Fogliato, CEO of Fossil Group, expressed his excitement about the partnership, saying, “As we continue to redefine Fossil on a global scale, we’re looking for talent that resonates with and embodies the values of our consumers worldwide. Nick Jonas is a force in music and fashion, and has been an authentic fan of the brand for decades. We are confident that this partnership will be a powerful one, reinforcing our position as a pioneer in the accessories world. We’re honored to welcome Nick into the Fossil family.”
As Fossil’s global ambassador, Nick Jonas will play a pivotal role in shaping the brand’s narrative and further establishing Fossil’s connection to modern culture, style, and the music world. The campaign will be a key part of Fossil’s ongoing strategy to appeal to a global, fashion-forward audience while staying true to its roots in innovation and design.
