Hyderabad: Gemini Edibles & Fats India Ltd launches innovative print ad campaign ‘ACT TODAY‘ for Freedom Rice Bran Oil, incorporating QR code tech to revolutionize consumer interaction. This marks the debut in India of an edible oil brand utilizing such technology to enhance engagement.
The campaign includes a print ad with a QR code that, when scanned, turns a static image into a video promoting Freedom Rice Bran Oil, known as ‘Cholesterol Ki Safai ka Specialist’. The video urges viewers to click a button linking to the Freedom Healthy Cooking Oils Website, where they can buy products directly using a pin code and access exclusive promotions through nearby quick commerce portals.
The campaign highlights Freedom Rice Bran Oil’s health benefits: lowering cholesterol, aiding weight management, and improving skin health. With 10,000+ ppm of Oryzanol, it’s favored by health-conscious consumers for promoting heart health through increased good cholesterol and decreased bad cholesterol.
P. Chandrashekhara Reddy, Senior Vice-President of Sales & Marketing, Gemini Edibles & Fats India Ltd stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”
Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’. The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand. This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”
