FreeWheel, a Comcast company and the global technology platform for the television advertising industry, has solidified a strategic partnership with CereOne, one of India’s leading digital media companies, as it seeks to accelerate its presence on the Indian market. As part of this collaboration, FreeWheel will provide CereOne with access to its digital full stack, facilitating seamless onboarding of online video and Connected TV inventory across India’s burgeoning premium video media landscape.
CereOne has, in the last few years, extended its offerings from native-only ads to content marketing, digital out-of-home and premium video. FreeWheel’s digital full stack will offer CereOne unified and holistic decisioning on how to monetize content, curate audiences and ensure brand safety.
“We’re excited to continue to grow into the complex but opportunity-rich Indian premium video market. Adoption of connected devices has grown significantly in the last couple of years in the region. This rapid growth coupled with the rise of international sport events on streaming is bringing exciting new opportunities for media owners to tap into global ad spend,” said Alvin Tan, Commercial Director, APAC at FreeWheel. “CereOne has a robust regional supply and demand network and we look forward to working with them as they launch their CTV ad offering and augment brand interactions.”
Welcoming the new partnership with FreeWheel, Deepak Karnani, director, CereOne Media, commented, “Aligned with our ambitious expansion strategies, our collaboration with FreeWheel empowers us to meet the growing demand for video ads and CTV in India. This partnership not only bolsters our offerings but also grants our clientele access to the cutting-edge technology that FreeWheel is renowned for worldwide.”
Harish Patil, co-founder, CereOne Media, highlighted the significance of the partnership with FreeWheel. “Our partnership with FreeWheel and the support of its digital full stack will optimize and consolidate our bouquet of services as we strengthen our CTV offerings in the region,” said Patil.
