French Connection India, along with Myntra, has announced actor Siddhant Chaturvedi as its first brand ambassador. The brand has also launched a campaign featuring the actor showcasing the brand’s new range of fashion fits.
The ad campaign highlights the new season collection, centered on the theme- “Find your connection”- The visual montage featuring Sidhant emphasises on people expressing their individuality through their fashion choices and showcasing their authentic self each day with confidence.
The 35 second ad film, titled “Find your connection” revolves around our protagonist, Siddhant’s daily routine which involves interacting with people from all walks of life. His everyday style and mood are complemented by the outfits he wears. He exudes confidence wherever he goes flaunting the latest French Connection collection. Through his dressing and style, the protagonist is able to express his individuality each day and is able to bring his most authentic self to the people he is connected with.
Speaking on the occasion, Siddhant Chaturvedi, said, “I am thrilled to represent a global marquee fashion brand like French Connection which has been synonymous with youth fashion over the years. The brand’s design and attitude is Fun, Bold and Quirky which resonates with my persona and style. The ad film emphasizes on expressing individuality through fashion choices and I am looking forward to a fruitful partnership as there is mutual admiration towards youth fashion.”
Speaking about the association, Nihal Rajan, Senior Vice President – House of Brands, Myntra, said, “Siddhant’s persona strikes a perfect balance between being versatile, young, cool, and spirited that perfectly fits with French Connection’s brand values. His appeal and growing fan following has the potential to engage with GenZs and fashion-forward cohorts and influence their sartorial choices. We are confident about the association with Siddhant strengthening the brand’s reach further and building resonance with the brand’s core audience.”
The campaign is rolled out nationally and has been promoted across social media channels to reach the brand’s target audience, which largely comprises young shoppers.
Film Credits:
Concept and Production- The Voice Authority (TVA Group)
Storyboard and Direction – Anish Dedhia
Photography – Manasi Sawant
