Chennai: Freshworks has announced the appointment of Kady Srinivasan as its Chief Marketing Officer. Srinivasan brings over 15 years of leadership experience in driving large-scale marketing transformations and revenue growth at high-growth SaaS companies. In her new role, she will lead Freshworks’ global marketing strategy, supporting the company’s mission to deliver exceptional customer and employee experiences through uncomplicated service software.
Srinivasan will report to Mika Yamamoto, Chief Integrated Customer Growth Officer at Freshworks, who continues to oversee Marketing, Customer Support, and the Small Business and Commercial Sales and Customer Success organisations.
“Kady’s mix of experience is a strong fit for Freshworks,” said Mika Yamamoto. “She has successfully led large-scale, sustained marketing transformations and built high-performing global marketing engines that drive predictable, measurable growth across PLG, inbound, and enterprise go-to-market models. On top of her exceptional leadership qualities and proven business results, Kady upholds our value of putting customer needs at the center of brand building.”
Prior to joining Freshworks, Srinivasan most recently served as Chief Marketing Officer at You.com, an AI search infrastructure company, and at Lightspeed Commerce, Inc. (NYSE: LSPD), a payments platform provider. During her tenure at Lightspeed, she doubled market share in key regions, quadrupled marketing efficiency, and helped drive 25% year-over-year growth at scale, leading the company to achieve its first profitable quarter in two decades. Earlier in her career, she held senior leadership roles as SVP, Global Head of Marketing at Klaviyo, and as Chief Marketing Officer and Chief Revenue Officer at Owlet Baby Care.
“I’m thrilled to join Freshworks at this pivotal moment where AI defines the future of service,” said Kady Srinivasan. “Freshworks is uniquely positioned to lead this shift by delivering uncomplicated, AI-assisted solutions that cut through complexity and genuinely serve the customer. I look forward to working with this talented team to amplify our brand and accelerate growth through this efficient and superior path.”
In addition to her operating roles, Srinivasan currently serves as a Venture Advisor at Relay Ventures and advises high-growth AI startups including HighTouch and Doss. She holds an MBA from the University of North Carolina at Chapel Hill and a Bachelor of Engineering degree from RV College of Engineering.
