Children’s Day was celebrated across India with the objective to create and increase awareness about their rights, care, and education. Brands joined the celebrations with campaigns and contests that intend to nourish children’s talents.
Take a look at a few of them:
Byju’s
Byju’s -the edtech company, launched its Children’s Day special digital Campaign, #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.
Speaking about the campaign, Vineet Singh, VP- Brand and Creative Strategy, BYJU’S, said, “Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners. With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”
Panasonic India
Panasonic Indiaevoked the spirit of playful childhood and compassion with the launch of its #PlayForABetterWorld campaign, to mark this year’s Children’s Day. Centered around building a comfortable environment for children, #PlayForABetterWorld campaign invites consumers to play a simple game of building blocks to generate a score of one million. Upon reaching the goal through collective efforts, Panasonic India will donate an entire range of appliances to non-profit organizations like Salaam Balak Trust, Khushi, and SOS Children’s Villages India, working towards child welfare. The building blocks game is live starting 9 November 2021 till 19 November 2021.
Commenting on the campaign Fumiyasu Fujimori, Divisional Head of Consumer Sales, Panasonic India, said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care, and compassion.”
Disney India
On Children’s Day, Disney India decided to showcase their goofy side through a special video post on Instagram. Disney India decided to be a little goofy with their favorite hosts Vishal & Simran.
The ‘Imagine That’ hosts have let loose the kid in them and are goofing around with lots of fun, love, and laughter.
https://www.instagram.com/reel/CWOe54TofV3/?utm_medium=copy_link
Nickelodeon
On Children’s Day, Nickelodeon inspired kids to express themselves, unfiltered, through a fun and empowering campaign #NoStressExpress.
The campaign is being brought to life through various engaging and interactive experiences that will ask kids to own their day and speak their hearts and mind out – Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off-limits. As part of this initiative, Nick through its superstar Nicktoons – Chikoo& Bunty, Happy & Pinaki, Paw Patrol, and others have called for kids to candidly speak their heart out in a 10-second video and upload it on nickindia.com, standing a chance to feature on Nick.
Speaking about the campaign Sonali Bhattacharya, Head – Marketing, Kids Cluster, Viacom18, said, “At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year and a half have had kids face social isolation as they were staying away from physical school and their friends. We believe that kids have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”
LEGO Group
LEGO India brought two engaging initiatives on this Children’s Day- a 3-day LEGO City Workshop and The LEGO Digital Citizenship Program. The 3-day hands-on LEGO City workshop, in association with Sundaybricks, was held virtually on 12th-13th and 14th November via Zoom.
The LEGO Group also brought in a thought-provoking yet engaging initiative with The LEGO Digital Citizenship Program. The LEGO Digital Citizenship Program will have a selected a collection of quick guides covering important key topics related to digital citizenship and online child safety.
Talking about the special initiatives for Children’s Day, Bhavana Mandon, Marketing Director, LEGO India said, “As a brand that is committed to developing the builders of tomorrow, we’re proud to launch two interesting initiatives on this significant day that’s dedicated to our little ones and aim to reinstate our purpose of combining learning through play. While the LEGO City Workshop is intended to celebrate the fun, imagination, and creativity of building a smart, vibrant LEGO City from scratch, the need to understand the importance of online safety amongst the kids has never been more imperative and The LEGO Digital Citizenship Program is an effort in that direction. Both the initiatives perfectly combine the unique approach of LEGO values and play, and we hope to drive change and create an enjoyable experience for kids and parents alike.”
Bisleri
Bisleri conducted special awareness sessions on plastic waste for the residents in nine different slums across Mumbai, Navi Mumbai, and Thane. The initiative witnessed participation from over 300 families, reaching out to more than 150 children. A total of more than 200 kilos of hard and soft plastic materials (like wrappers, containers, packing materials etc.) were collected from this drive. The enthusiastic championing by the children encouraged Bottles for Change to take it up as a continuous activity and scale it up to more than 20 slums. Since plastic is a recyclable resource, every stakeholder involved in the used plastic management will get a value like one gets it for old newspaper. This value can be given to the local self-help groups and they, in turn, utilize the same for welfare activities of slum children. To achieve this, source segregation of used plastic is clean and dry form is very crucial. The larger objective is to establish this value chain for used plastic in the circular economy.
PlayShifu
The early-learning toy brand, PlayShifu, launches an innovative campaign that talks about the Power of Play. The campaign runs through Children’s Day as well, to spread awareness around nurturing children through an educative and interactive approach. Emphasizing the importance of learning through #PowerofPlay, the brand aims to inculcate a new way of approaching learning. Through this highly impactful campaign, PlayShifu encourages mentored indoor play through appropriate toy selection while ensuring healthy screen time.
Mom’s Belief
On the occasion of Children’s day, Mom’s Belief has organized a social media campaign #KaroDilSe – A Talent Hunt for special kids aged between 2-16 years. The contest will run from 2nd – 14th Nov on all the social media platforms of Mom’s Belief.
To participate in the contest, kids can send their videos for various activities like dancing, singing, painting & fancy dress (https://click.momsbelief.com/HXvqG). Mom’s Belief will announce 3 winners in each of the categories.
Azafran
Azafran, has launched a heartfelt campaign that intends to contribute to the lives of underprivileged and orphaned children through the magic of art.
This Children’s Day, in association with the Salaam Baalak Trust, Azafran aims to enlighten, enrich and entertain underprivileged kids, exclusive art therapy sessions have been designed by Azafran and Salaam Baalak Trust, to allow the little ones to emote freely on an artistic canvas, with professional art counselors by their side.
Talking about the film, Mansi Vyas, Director, Azafran Innovacion Ltd, says, “The film conveys what we deeply believe in. Art can be more than just an activity for underprivileged kids, it provides them a stage to set their desires free, and we wanted to bring out this exact emotion, how a few crayons can lead them from darkness to light”.
Zarin Gupta, Chairperson, Salaam Baalak Trust, sometimes expressing what you are feeling becomes easy through the medium of art. Art allows our emotions to move through us freely and makes the process of acceptance of those emotions fairly simple. Children are the future of our nation and to make our nation strong and build the future we need to strengthen them mentally and emotionally. We think this is a fantastic initiative by Azafran Baby. We thank them for this initiative and for understanding the need of the children.
Sri Chaitanya Educational Institute:
Every child is unique and they have their own path to success. Some kids are gifted athletes or artists while others find inspiration in science and books.
On the occasion of #ChildrensDay, Sri Chaitanya Educational Institutions put out this beautiful film highlighting how every child is unique and finds joy in the things they love. Check out their film – #HarBacchaKhaasHai that inspires children to chase their dreams and find their own path to success.
Orchids – The International School
Keeping in mind the theme for this year’s celebration, ‘Children Above Everything’, India’s leading chain schools, Orchids – The International School celebrated Children’s Day with vigor. 30000+ students across 48+ branches were a part of the fun & learning activities.
The branches received an overwhelming response on the arrangement of fun activities like puppet shows, fancy dress, games, talent hunt, quiz competition, fashion show, magic show, a visual trip to a planetarium, guessing your teacher from her childhood picture and much more for the students on the occasion of Children’s Day.
Commenting on the lines of Children’s Day Celebration Activities, Head – Academic Implementation, Orchids – The International School, Mr. Rajeev Singh quoted, “We truly believe that the children of today will shape the better India of tomorrow. While putting the plan in place for Children’s Day we wanted our students to truly enjoy the day entitled to them. With the gleam on their faces and enthusiasm during their participation, we felt proud to see children more playful and happy during participation in activities this year which is a testimony of success for us at Orchids.”
“Children are considered as the foundation and future of the country. So, they should be given more attention, the right education, and care in the present to progress and develop in the future” added Rajeev.
Gaana:
With a rich storytelling history in the country & new digital-first content creators emerging in the media economy, there has been a 50% rise in kids content on Gaana, demonstrating much promise in content meant for kids. Besides helping reduce the screen time for kids, infotainment podcasts, nursery rhymes and a diverse song library also ensure non-fatigue content consumption for young minds. This is particularly impactful as kids enjoy limited mobility due the ongoing pandemic, and many schools being shut.
Gaana is set to add to its vast kids music & rhymes content by building the country’s largest kids’s content library while boasting of a wide range of interesting kids-related shows including Panchtantra Ki Kahaniyan, Akbar Birbal Stories- Hindi Moral Tales, Ria Rabbit’s World Of Stories, My Friend Vishnu, Fairy Tales with Granny MacDuff Podcast & Aur Kuch Kahaniyan among others.
Speaking on the explosion in kids-related content, Sandeep Lodha, CEO – Gaana said, “Gaana has seen a significant rise in young listenership over the past year and a half. Looking back to the days when family entertainment meant sitting around the radio, podcasts for kids are a great way to engage the other senses (no screens!) and experience entertainment and education in a new way. Not only has Gaana seen more that 50% rise in the number of listeners, the retention rate of kids podcasts is also high as kids love coming back to the same stories again and again. A lot of education-based podcasts are also helping kids since the schools are shut and kids are looking for alternative ways of education. With the rising demands of Kids podcast, the supply has also increased significantly!”
