To mark 25 years of shaping some of India’s boldest brands, Origami Creative has launched The Great Brand Love Affair — an initiative that’s all about swipes, sparks, and serious brand chemistry.
Origami is setting up 25 dates with ambitious businesses. Each “date” is a 25-minute discovery session where brands and the agency test the waters. And like any good love story, there’s more than just conversation on the table:
- One lucky brand will win a ₹25 lakh full-blown brand makeover (because sometimes you find the one).
- The other 24 won’t leave heartbroken — they’ll still get 1-hour sessions with Origami, Carpe Diem, CPR Global, Avohi and Fox Mandal & Associates.
Speaking about the idea, Laeeq Ali, Co-founder at Origami Creative, said, “Branding is a lot like dating. You need chemistry, trust, and someone who truly gets you. After 25 years in the game, we’re ready to spoil a few brands with the love they deserve.”
Adding to this, Ravi D’Abreo, Co-founder at Origami Creative, said, “Commitment issues? Not here. We’ve built, transformed, and re-engineered brands for 25 years. With this initiative, we’re opening the doors to new love stories, the kind that last.”
The Great Brand Love Affair has a few ‘Wingmen’ too! The initiative is supported by:
Fox Mandal & Associates, one of India’s leading Law Firms, as the official Law Firm Partner
CPR Global as the official PR partner for media strategy and publicity
Carpe Diem as the People Transformation Partner
Avohi Technology & AI Consulting as the Digital Transformation Partner
NRAI Bengaluru and TiE Mysuru as the Outreach Partners
Maverick & Farmer, as the official Coffee partner for the “brand dates” experience
The Advertising Club Bangalore, as the official Community Partner
Santosh Vikram Singh, Senior Partner, Fox Mandal, said, “Building a startup is like nurturing any meaningful relationship, it takes clarity, trust, and the right safeguards. With the Great Brand Love Affair, we’re here to help founders gain the legal confidence they need to grow fearlessly.”
Adding to this, Chaitali Pishay Roy, Founder, CPR Global, remarked, “Great stories deserve great spotlights. Through this initiative, we’re giving them the stage to be seen, heard, and remembered. After all, what’s a love affair without a little publicity?”
Dilip Krishna, CEO, Carpe Diem said, “Strong relationships thrive on understanding and adapting. People as well as Brands are no different. Our discovery workshop helps the 25 brands spot people related roadblocks and embrace change, like a love coach, but for brands.”
So whether you’re a startup looking for your first spark or an established business ready for reinvention, Origami is swiping right on you.
In the first leg of Karnataka edition, applications are open for Karnataka based businesses. True love (and great branding) won’t wait forever – register soon on brandloveaffair.com
