Mumbai: FTA Global, a new-age marketing company, has announced the appointment of Rohit Salian as Vice President – Brand & Strategy. In this role, Rohit will also lead FTA Creative Labs, the company’s next-generation creative innovation division aimed at reimagining storytelling at the intersection of human creativity and artificial intelligence.
As VP – Brand & Strategy, Rohit will oversee the brand narrative for FTA Global and its expanding portfolio of clients. He will spearhead FTA Creative Labs, an innovation engine merging AI tools with human storytelling to deliver scalable, insight-led brand solutions that are both future-ready and future-defining.
With over 12 years of experience in creative advertising and brand building across leading multinational agencies and fast-scaling digital-first firms, Rohit brings a blend of strategic insight and executional expertise. He has held leadership roles at NP Digital India, Oliver+, Creative Land Asia, and has contributed to several high-impact campaigns, including the brand revamp for Standard Chartered India, the launch of Reliance Jio, and Effies-recognized work for Good.
“Rohit’s arrival marks a transformative step in our journey. His vision for future-forward storytelling and deep understanding of brand ecosystems will elevate FTA Global’s capabilities in both strategic and creative domains. With FTA Creative Labs under his leadership, we’re set to push boundaries and redefine the way brands communicate in a digital-first world,” said Senthil Kumar Hariram, Founder & Managing Director, FTA Global.
“I’m excited to join a company that truly believes in blending technology with human imagination. At FTA Global, we see AI not as a replacement for creativity but as a collaborator. With Creative Labs, we’re building a space where campaigns are not just made, but imagined differently with speed, scale, and soul,” said Rohit Salian.
