Mumbai: FundsIndia, an online investment platform, has launched a new digital campaign titled #SmartParentMove on the occasion of Children’s Day, urging parents to begin early and invest smarter for their child’s financial future.
Rooted in FundsIndia’s core philosophy of accessible and goal-oriented investing, the campaign highlights the platform’s strengths in expert financial planning, quick onboarding, single-login account management, and long-term, tax-efficient investment options.
At the heart of #SmartParentMove lies a compelling insight: while parents aspire to provide the best for their children, many delay financial planning until major expenses—such as education—become urgent, leading to reliance on loans or compromised decisions. The campaign reframes early investing as a meaningful act of responsibility and love, encouraging parents to prioritise future-ready planning.
As part of the digital initiative, FundsIndia is rolling out engaging social content, a short video, and podcast integrations spotlighting the benefits of opening a Minor Investment Account. The account enables parents to invest in their child’s name, track specific goals, and manage everything seamlessly under one login. The campaign further emphasises the advantages of compounding and tax efficiency, making early investment both financially sound and emotionally rewarding.
Akshay Sapru, Group CEO, FundsIndia, quotes, “We have all heard stories of parents who look back with regret, wishing they had started investing earlier for their child’s future. Often, in the rush of daily life, parents postpone planning for their child’s education. But time flies, and before you know it, your child is ready to chase his or her dreams. That’s when many parents find themselves forced to take personal loans, pledge gold, or fall into debt just to make those dreams possible. And sometimes, when loans aren’t an option, it’s the child’s dreams that get sacrificed. We want to change that.
This campaign is created to help parents take charge early, to understand that small, consistent investments today can secure a stress-free tomorrow. Investing in your child’s future now isn’t just smart planning; it’s one of the greatest gifts you can give them.”
By blending emotional storytelling with practical financial guidance, #SmartParentMove reinforces the importance of early planning and reassures parents of its long-term benefits. The campaign aims to inspire families across India to shift their approach from last-minute borrowing to proactive financial empowerment—ensuring their children’s dreams are nurtured with confidence and stability.
