Mumbai:In a strategic move set to redefine the intersection of health-tech and celebrity influence, Gabit, a rapidly growing wellness tech brand, has announced the onboarding of Bollywood superstar Ranbir Kapoor as its official brand ambassador. The partnership kicks off with the debut campaign for the Gabit Smart Ring, a next-gen wearable designed to seamlessly integrate wellness into everyday life.
In a category often seen as clinical and complex, Gabit’s new ad campaign — now live across Instagram, YouTube, OTT platforms, and more — brings humour, style, and relatability. Ranbir Kapoor, known for his private off-screen persona, steps into the spotlight in a refreshingly candid portrayal, showcasing how the smart ring helps users sleep better, move more, recover faster, and manage their health — all without the intrusion of another screen.
“What I liked about GABIT is how effortless it makes staying healthy. No noise, no distractions. Just one smart ring that does it all – and looks good doing it,” said Ranbir Kapoor, who has been personally using the Gabit Smart Ring for the past six months.
The partnership underscores Gabit’s commitment to mainstreaming proactive, preventive health. According to the founders, Kapoor’s alignment with the brand is rooted in authenticity.
Gaurav Gupta, Founder of GABIT, says: “We’re building GABIT as more than just a product. It’s a movement – a shift in mindset. And with Ranbir Kapoor on board, we’re bringing this movement into every home across India — because good health should be accessible to everyone. We believe health should be simple, sustainable, and personalised – something you actually enjoy doing. We hope to inspire millions to take that first step towards better health — with the GABIT Smart Ring.”
Arpana Shahi, Co-founder of Gabit, added, “Health in India has always been reactive. Something we think about only when something goes wrong. With Ranbir on board, we’re changing that story. When someone like him champions rest, recovery, and everyday health, it normalizes a new kind of wellness culture – one that’s proactive, preventive, and here to stay.”
Founded in 2024, Gabit is a longevity-focused health venture backed by $9.5 million in seed funding from Norwest Venture Partners and marquee angel investors including Amit Agarwal, Deepinder Goyal, and Kunal Shah.
What distinguishes Gabit is its full-stack ecosystem—an integration of cutting-edge technology and user-centric design. From the all-in-one Smart Ring that tracks sleep, activity, heart rate, and recovery, to AI-powered tools like PEP (a personal health coach), to science-backed skincare and personalised wellness plans, Gabit delivers tech-powered, deeply human health solutions.
By addressing the four essential pillars of health—fitness, food, sleep, and stress—in a unified platform, Gabit is empowering Indians to take small but meaningful steps toward a healthier, longer life.
