National: Garnier, known for natural beauty products, has chosen Vedang Raina as its new brand ambassador. Together, they aim to promote inclusive and sustainable beauty, blending science with skincare. Vedang, the face of Garnier India, appeals to diverse audiences with his energetic and relatable presence.
Garnier pioneers “Green Beauty” and eco-friendly innovation by integrating sustainable practices like responsible sourcing, cruelty-free products, and biodegradable packaging.
At Garnier Green Academy, the brand showcased innovations in sustainable skincare solutions tailored for all skin types. Garnier, a top beauty brand in Asia and a leader in serums and micellar water worldwide, tests products on 10,000 skin types, including various Indian skin specificities. Expertise in skincare drives Garnier’s precise and caring approach to crafting formulations for Indian consumers.
The Garnier Green Academy unites over 300 experts, including beauty creators and dermatologists from Southeast Asia and India, to delve into Garnier’s skincare innovations and sustainability in the #NotAllSkincareIsTheSame campaign.
Vedang, along with 14 beauty influencers and 2 dermatologists, got an exclusive look into Garnier’s world and upcoming product launches at the Garnier Green Academy in Singapore.
Talking about the event, Andre Albarran, Garnier Senior Vice President of Global Marketing for Emerging Markets, said, “The launch of Garnier Green Academy in Singapore marks a significant milestone in our accelerated journey across Asia. As a hub of innovation and trendsetting in the beauty industry, Asia plays a pivotal role in shaping our global strategy. Our refreshed brand identity, grounded in Green Sciences to deliver tailored innovations for Asian skin needs, underscores our commitment to advancing solutions that are effective, sustainable, and accessible — enabling us to pursue our quest to shape the beauty of tomorrow for generations to come.”
Garnier educates consumers on skincare facts, dispels myths, and outlines its eco-friendly skincare approach. Through Green Sciences, tailored solutions are provided for maximum efficacy in Asian markets while minimizing the brand’s environmental footprint.
Talking about Vedang’s appointment as the Garnier India brand ambassador, Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to welcome Vedang as the brand ambassador on Garnier in India and have him at the Garnier Green Academy in Singapore. His vibrant persona and charismatic appeal resonate with our audience base. At Garnier, sustainability, innovation, and green sciences are the core of our brand ethos. With Vedang joining us, we look forward to championing beauty for all, and inspiring a more inclusive beauty landscape.”
Adding to it, Brand Ambassador Vedang Raina said, “I am thrilled to join hands with an iconic brand like Garnier that is deeply committed to inclusivity and sustainability, creating affordable beauty for everyone. I couldn’t have asked for a better introduction to the brand than the Garnier Green Academy event in Singapore, which opened my eyes to the innovation in the skincare category. Personally, I believe self-care and beauty transcends gender and should be embraced by all. Being part of a brand that shares similar ethos brings me great joy. I am looking forward to representing the brand and redefining beauty standards to foster a culture where everyone feels empowered and appreciated.”
