Mumbai: GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023. ‘BFSI’ sector entered among the top 10 list of sectors during Jan-Jun’24 over Jan-Jun’23. ‘Toilet Soaps’ led the categories during H1, 2024 with 9% share
The TAM AdEx- Half Yearly Advertising Report on the TV GEC Genre for Jan-June 2024 has been published.
The Other findings are:
– ‘HUL’ topped the list in the GEC advertising during Jan-June 2024. ‘Glaxo Smithkline’ was the new entrant among the top 10.
– ‘Harpic Power Plus 10x Advanced’ was the top brand on GEC. Five out of the Top 10 brands were from ‘HUL’ and remaining 4 from ‘Reckitt’.
– ‘Milk Beverages’ category saw the highest increase in Ad secondages with growth of 19%. 125+ categories registered positive growth.
– During both Jan-June 2024 and Jan-June 2023, ‘Hindi GEC’ was the leading genre for advertising with 24% share of ad volumes.
‘Food & Beverages’: The Leading Sector with 31% share of GEC Ad Volumes
In Jan-June 2024, ‘Food & Beverage’ (31%) was on top followed by ‘Personal Care/Personal Hygiene’ sector with a 21% share.
‘BFSI’ is the only new entered sector in the top 10 list of sectors during Jan-June 2024.
‘Laundry’ and ‘BFSI’ saw a positive rank shift.
‘Toilet Soaps’ led the GEC categories during H1, 2024
The Top 10 categories together added more than 40% share of GEC ad volumes in Jan-Jun’24.
In Jan-June of this year, categories ranking 1, 4, 5 and 6 maintained their ranking compared to Jan-June 2023.
Four Categories out of top 10 were from ‘Food & Beverages’ sector.
Leading Advertisers GEC: FMCG Players dominated the top 10 list
‘HUL’ topped the list followed by ‘Reckitt’ in the GEC advertising during Jan-June 2024.
The Top 10 advertisers together added 63% share of GEC Ad Volumes during Jan-June 2024.
‘ITC’, ‘Nestle India’ and ‘Glaxo Smithkline’ observed positive rank shift.
‘Glaxo Smithkline’ moved up by four positions in the rankings, securing a place among the top 10.
‘Harpic Power Plus 10x Advanced’ was the top brand on GEC during Jan-Jun’24
During Jan-Jun’24, total 3.3K+ brands were present on Television.
Five out of the Top 10 brands were from ‘Reckitt’ and four were from ‘HUL’.
The Top Growing Categories : 125+ Categories registered Positive Growth
‘Milk Beverages’ category saw highest increase in Ad secondages with growth of 19% followed by ‘Wafer/Chips’ with 75% growth during Jan-June 2024 compared to Jan-June 2023.
The Top 5 Channel Genres in GEC : Jan-Jun’23-24
During both Jan-June 2024 and Jan-June 2023, ‘Hindi GEC’ was the leading genre for advertising with 24% share of ad volumes.
Top 5 channels genres accounted more than 65% share of Ad Volumes during both Jan-June 2024 and Jan-June 2023.
