Mumbai: Gemius Design Studio- 360 Degree marketing and branding agency won a digital & creative mandate for Parvati Fabrics Ltd, the leader in manufacturing, trading across India, and exporting in various countries worldwide, best known for high-quality fabrics and designer womenswear for over three decades.
The agency has been tasked with providing strategic recommendations for brand awareness and affinity by providing the right creative activations and communication strategy for Parvati Fabrics Ltd.
Confirming the appointment, Vikash Pacheriwal, Director at Parvati Fabrics Ltd said, “We are extremely delighted to associate with team Gemius to build affinity via brand advocacy on digital and creating a distinct brand personality for Parvati Fabrics. We have been associated with Gemius for over two years now, with respect to our brand Raisin Global, an ethnic and contemporary apparel brand. We truly believe in the agency’s breakout thinking and copious amounts of enthusiasm which shall surely help us reach and communicate more effectively with our audience, current and new”.
Anushree Pacheriwal, Co-founder, Gemius Design Studio, added, “We are very excited to have Parvati Fabrics in our client roster. The brand has been in the market for over three decades now and has aced the game in national as well as global textile markets. The brand’s objective is to offer an exclusive range of sarees, shopping bags and lehengas that are widely appreciated by the women of all ages and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations”.
Gemius Design studio is a creative agency dedicated to delivering optimized marketing services as per the needs of individual clients. Having a deep-seated background in design & content, Gemius focuses on weaving stories for their clients, which are supplemented with impeccable art, for them to set a mark on their industry. Gemius has had an array of brands in the fields of lifestyle fashion, FMCG, Food & Beverages, Entertainment and Consumer Electronics. Gemius also handles creative and digital mandates of brands like Badshah Masala, Alpino Health Foods, Raisin Global, Wok On Fire, Enviro+ Batteries, Os, WOOP. The Secret Ingredient, Coffee Culture, TEDxSurat & more. They have executed great mass engaging which audiences have come to recognize.