New Delhi: Genefied, a IT services and consulting company empowering Consumer Packaged Goods (CPG) brands with smart loyalty, traceability, and digital warranty ecosystems, has unveiled a refreshed brand identity. The rebrand coincides with the company completing five years of operations and sets the foundation for its next phase of growth in a rapidly evolving digital market.
The new visual identity features a bold ‘G’ that symbolizes growth, gravity, and a global outlook, reflecting Genefied’s role in unifying complex systems into streamlined solutions while marking its growing influence in the traceability and digital infrastructure space.
An upward-embedded arrow within the design conveys progress and intelligent motion, representing automation, AI-led decision-making, and real-time data efficiency — core principles driving Genefied’s technology solutions. A gradient transition from deep blue to teal green illustrates the company’s evolution from trust and stability toward agility and innovation, reinforcing its positioning as an AI-native enterprise.
The refreshed identity emphasizes simplicity, with clean lines and minimal forms symbolizing Genefied’s philosophy that advanced technology should feel effortless to use. Designed for adaptability, the identity seamlessly translates across mobile interfaces, blockchain tags, QR codes, and digital dashboards, underlining relevance across industries such as apparel, FMCG, electronics, and pharmaceuticals.
Speaking on the transformation, Ayush Jhawar, Founder and CEO of Genefied, said, “Genefied was built on the idea of empowering brands through technology. This rebranding reflects how far we have progressed and how prepared we are for what lies ahead. As the CPG sector continues to evolve, so does our mission. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”
Bhavana Khera, Chief Marketing Officer, Genefied, added, “This refreshed brand captures our shift from being a functional solution provider to becoming a strategic partner for modern CPG brands. It expresses our relevance in today’s market and our intent to build trust while delivering better experiences.”
Arsh Kabir Singh Gujral, Chief Revenue Officer, Genefied, commented, “This identity update brings greater clarity to how we communicate value. It aligns with our growth goals, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”
The new tagline, Scale Every Interaction, underscores Genefied’s vision of helping businesses build meaningful, technology-powered connections across all stakeholder touchpoints.
While the company name remains unchanged, the refreshed identity will roll out from September across customer and partner platforms, including the website, social media channels, and product interfaces. For clients, the transformation promises an improved, more connected experience; for partners, it signals stronger alignment with emerging technology; and for stakeholders, it marks a confident step toward sustainable growth and long-term value creation.
As Genefied expands into the MENA region and strengthens its foothold in FMCG, the updated brand identity positions the company to lead with purpose, clarity, and innovation in loyalty and traceability solutions.
