Gurugram: Genesis BCW, the communications agency built to move people for some of the best global and Indian companies, announced the appointment of Arijit De as Chief Client Officer. In this role, De will provide clients with strategic communications counsel across messaging, stakeholder insights, organisational change, and issues and crises.
De brings over 25 years of experience in corporate communications, marketing, public relations and business journalism in India and the UK. He previously led corporate communications functions at Standard Chartered, Bank of America Merrill Lynch and Reliance Capital. At Standard Chartered, he spent two-years as the global head of media relations in London during the height of the global financial crisis and led communications for over a dozen cross-border M&A transactions. In addition to leading communications during his time at Bank of America, De was also the Head of Marketing in India for nearly five years. His experience includes leading financial and corporate accounts during an earlier stint at Genesis BCW. He started his career as a business journalist and was Business Standard’s Mumbai bureau chief, where he led the newspaper’s largest team of reporters for four years.
“Arijit brings back to Genesis BCW a unique insider’s view across the worlds of corporate, media and agency,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “Our clients and employees will benefit greatly from his deep understanding of strategic decision-making and the nuances of today’s communications ecosystem at a local, regional and global level. We are delighted to be able to tap into this multi-dimensional perspective for our clients and people as we strengthen our Earned-Plus offering.”