National: Ghodawat Consumer, a INR 1,600 crore FMCG firm under the Sanjay Ghodawat Group, appoints actress Raveena Tandon as Brand Ambassador for its “Star Brand” Refined Oil, encompassing various oil categories like sunflower, soybean, cottonseed, and rice bran.
The STAR Brand reveals a new logo and packaging for its food products, featuring a dark green design symbolizing care for the Earth and agricultural vitality. The brand is dedicated to freshness, sustainability, and environmental responsibility, aiming to influence households with its marketing campaign “Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath,” endorsed by Raveena Tandon. This campaign emphasizes trust and commitment, reflecting STAR Brand’s refreshed identity and commitment to quality.
Raveena Tandon expressed her gratitude, stating, “As a brand ambassador, I believe in the brand’s commitment to providing premium quality products, and I’m happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family’s cooking. I have always given priority to products I can trust, and that’s what Star Brand refined oil is all about.”
Star Refined Oil stands out for its quality, favored by consumers. It contains PUFA for a light feel and vitamins A, D, and E for added nutrition. Versatile for all cooking methods, Ghodawat Consumer is launching a TV ad with Raveena Tandon, alongside promotional photos.
Salloni Ghodawat, Director, Ghodawat Consumer Limited, said “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers”
