Hyderabad: Gillette India has unveiled the all-new Gillette Guard 3-in-1, strengthening its portfolio in the value segment with a high-performance offering tailored for young Indian consumers. The launch is backed by a new campaign featuring cricketer Abhishek Sharma, who has also been signed on as the brand ambassador.
Positioned under the campaign ‘Bade League Ka Shave’, the new product aims to encourage a shift from basic grooming routines to a more elevated and confident shaving experience. The initiative reflects the aspirations of a new generation of consumers seeking better performance and reliability in everyday grooming.
The Gillette Guard 3-in-1 is designed as a step-up solution, catering to young men who are increasingly moving beyond entry-level products. With features such as three platinum-coated blades, an anti-slip rubber grip handle, and an aquagel lubrastrip, the razor promises a smoother and more comfortable shave. The product’s core proposition is captured in the line: “Ek Stroke Mein Smooth Shave. Bina Kate, Bina Jale.”*
As one of India’s emerging cricket talents, Abhishek Sharma represents the ambition and progression that the brand seeks to align with. Sharing his thoughts, Abhishek said, “Every young guy today is working hard to get to the next level—whether it’s in sports, career or in general life. For me, grooming is a big part of feeling confident and match-ready. Gillette Guard 3-in-1 really stands out because it gives a smooth shave in just one stroke, without the worry of cuts or irritation. It’s definitely a step up, and that’s what ‘Bade League Ka Shave’ is all about.”
Commenting on the launch, Kapil Sharma, Vice President and Category Head of Grooming, Gillette India, said, “With Gillette Guard 3-in-1, we are bringing an upgrade to millions of young men who are ready to move beyond basic grooming. Designed for the Indian consumer, it delivers the performance of a 3-blade shave at an accessible price point – making a smooth, close shave without nicks and cuts accessible for many more consumers across India. Our association with Abhishek Sharma reflects the mindset of young India—ambitious, evolving, and ready to step into the big league.”
The campaign will be amplified through a 360-degree rollout, including a digital video commercial featuring the cricketer, alongside on-ground experiential activations to drive engagement.
With this launch, Gillette India continues to push innovation in the shaving category, aiming to empower young consumers to upgrade not only their grooming routines but also their confidence and self-expression. The Gillette Guard 3-in-1 is now available across retail outlets and e-commerce platforms nationwide.
