Bengaluru: GIVA, a fine jewellery brand, has launched its latest campaign and collection, ‘Glow in Motion’, fronted by actor and youth icon Barkha Singh. The new range celebrates modern femininity, movement and everyday elegance, introducing jewellery designed to move with the wearer and interact with light—creating a glow that evolves through the day.
The launch is anchored by a visually compelling television commercial that unfolds through a playful, high-energy heist narrative. Set against energetic music and fast-paced storytelling, the film portrays a moment so irresistible that Barkha’s character bends the rules for a glimpse, a touch, and ultimately the glow of the jewellery—bringing alive the idea that some sparkle is simply impossible to ignore.
Each piece in the Glow in Motion collection is crafted in 925 sterling silver and engineered to reflect fluidity and light. Designed using advanced CNC (Computer Numerical Control) cutting technology, the jewellery is carved with microscopic precision to create fine textures, perfect symmetry and graceful movement. The cutting technique enables the pieces to reflect light from multiple angles, making them sparkle differently with every movement—symbolising confidence, energy and effortless elegance.
Speaking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said, “As we kickstart the new year with Glow in Motion, we’re excited to bring a collection that reflects how women today truly live — expressive, dynamic and constantly evolving. We wanted to create jewellery that doesn’t just sit on you, but responds to light, moves with you, and becomes part of your everyday rhythm. Barkha embodies this spirit beautifully, making the collection both aspirational and deeply relatable.”
The campaign is being rolled out as a high-impact 360-degree initiative across television, outdoor, retail and digital platforms. GIVA is strengthening its on-ground visibility through premium hoardings and immersive retail activations, while its stores will feature dedicated Glow in Motion sections with focused product displays and prominent visual merchandising placements aimed at elevating the in-store experience and driving footfalls.
With a retail presence of 300+ stores across India, GIVA continues to expand its national footprint, reinforcing its position as a culturally relevant, design-forward jewellery brand that blends fashion, movement and self-expression.
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