Mumbai: With India in the throes of cricket fever, the country’s leading home appliances brand Godrej Appliances has unveiled a new campaign centered on the ICC World Cup 2019.
Dubbed ‘Cricket ke liye kuch bhi karega’, the campaign is made up of four short films that cleverly communicates key deliverables and establishes a connection between the company’s product offerings with cricket in a witty and humorous manner.
Building around two young cricket fans, the four films are fun to watch. From dialogues like Kya Dhoya hai or Check the Spin and the commentary in the backdrop to give the films a context, the films are rooted in cricket and its unique lingo which ensures the ads feel seamless with the whole cricket watching experience. The unique personalities of the two fans also add to the film’s quirkiness and humor. Each product – air conditioner, washing machine, microwave oven and refrigerator – gets integrated in the film with a fun twist.
Watch the film here:
Swati Rathi, Marketing Head, Godrej Appliances, said, “The world cup is a once in four year phenomenon which guarantees eye balls like very few events do. The growing online viewership allows us to reach a specific TG we want to connect with. We have ensured that the ads are not intrusive in the cricket watching experience but instead, build on it in a witty manner which we feel will resonate well with our audience and help to register the product message better as well.”
Anu Joseph, Chief Creative Officer – CreativeLand Asia, further added, ”Our aim was to effortlessly slip into the screens of cricket crazy Indians, and deliver the brand message without disturbing their viewing. I would think that’s perfect for a brand whose philosophy is ’Things made thoughtfully’.”
Client – Godrej Appliances
Agency: Creativeland Asia
Creative Team: Anu Joseph, Sharmad Khambekar, Abhijat Bhardwaj, Chitra Bhanu, Santosh Sonawane, Vighnesh Karadkar, Tithi Chakravorty, Aashna Gopalkrishnan, Kanishta Anshul
Account Management: Rajbir Chowdhary, Darsh Parekh
Production House: Creativeland Pictures
Director: Anand Iyer
Producer: Nupur Agarwal