Top Advertisers
In the Week 45 of Broadcast Audience Research Council (BARC) India data, Reckitt Benckiser Group bagged the top spot with rise in ad volumes from 4386.51 (‘000 secs) to 5660.52 (‘000 secs). Hindustan Unilever Ltd. slipped one spot down and stood at 2nd position with drop in ad volumes from 6400.76 (‘000) secs to 5174.22 (‘000) secs. Godrej Group took a leap from 6th spot to 3rd spot with rise in ad volumes from 689.61 (‘000 secs) to 1605.86 (‘000 secs). Procter and Gamble slipped one spot down and stood at 4th position with rise in ad volumes from 1236.58 (‘000 secs) to 1275.57 (‘000 secs). Cadburys India Ltd. retained its 5th spot with rise in ad volumes from 715.52 (‘000 secs) to 980.69 (‘000 secs). ITC Ltd. took a leap from 8th spot to 6th spot with rise in ad volumes from 410.58 (‘000 secs) to 670.94 (‘000 secs). Colgate Palmolive India Ltd. retained its 7th spot with rise in ad volumes from 450.39 (‘000 secs) to 463.51 (‘000 secs). Coca Cola India Ltd. dropped drastically from 4th spot to 8th spot with drop in ad volumes from 866.73 (‘000 secs) to 445.19 (‘000 secs). Glaxosmithkline Group entered the chart with ad volumes of 421.55 (‘000 secs) and claimed the 9th spot followed by Marico Ltd. with ad volumes of 386.18 (‘000 secs) at 10th spot.
Top Brands
In the top brands category, Dettol Antiseptic Liquid maintained its lead with rise in ad volumes from 514.23 (‘000 secs) to 672.68 (‘000 secs) followed by Harpic Power Plus 10X Max Clean at 2nd spot with rise in ad volumes from 483.57 (‘000 secs) to 620.16 (‘000 secs) and Lizol all in 1 at 3rd spot with rise in ad volumes from 420.25 (‘000 secs) to 600.94 (‘000 secs). Harpic Bathroom Cleaner retained its 4th spot with rise in ad volumes from 358.55 (‘000 secs) to 550.05 (‘000 secs) followed by Dettol Toilet Soaps with rise in ad volumes from of 310.36 (‘000 secs) to 429.54 (‘000 secs) at 5th spot. Vanish Oxi Action took a steep leap from 10th spot to 6th spot with rise in ad volumes from 226.04 (‘000 secs) to 301.73 (‘000 secs). Bigbasket.com entered the chart with ad volumes of 278.9 (‘000 secs) and claimed the 7th spot followed by Mortein Insta with 275.97 (‘000 secs) at 8th spot, D2H with 274.08 (‘000 secs) at 9th spot and Ultratech Cement with 271.58 (‘000 secs) at 10th spot.
