Mumbai: The Appliances Business of Godrej Enterprises Group has unveiled a new digital campaign highlighting its air conditioners and their five-year comprehensive warranty, with no hidden costs. The film stars renowned actor Deven Bhojani and underscores the brand’s focus on reliability, transparency and consumer peace of mind.
At the heart of the campaign is Godrej’s 5-year comprehensive warranty on its AC range, which covers technician visit charges, gas refill costs and remote replacement costs—eliminating unexpected post-purchase expenses for consumers.
Built on the insight that intelligently engineered air conditioners backed by strong warranty coverage reduce both uncertainty and unsolicited advice, the film unfolds in a relatable living room setting during a new AC installation. As a proud homeowner supervises the installation of his Godrej AC, an overconfident neighbour—played by Deven Bhojani—drops in with a barrage of well-meaning yet unnecessary suggestions.
Through humour and everyday realism, the narrative contrasts casual “expert” opinions with the brand’s engineering credibility and transparent warranty promise. The film reinforces that Godrej ACs are designed to deliver powerful, reliable cooling backed by a comprehensive 5-year warranty—offering reassurance to households, especially during peak Indian summers.
Speaking on this film, Swati Rathi, Head of Marketing, Appliances Business of Godrej Enterprises Group, said, “While buying ACs, consumers are looking for products that offer performance and peace of mind. The film interestingly captures a slice of everyday Indian life, where everyone has an opinion. Through the humour, we wanted to reassure consumers that with Godrej ACs, comfort doesn’t come with riders. Reinforcing Godrej’s commitment to trust, we offer not just thoughtfully designed products but also thoughtfully crafted and honest offers.”
Commenting on this, Sahil Shah, CEO – Dentsu Creative Isobar, said, “We rooted the idea in something deeply familiar, the everyday Indian neighbour. From the story to the choice of artist, every element was designed to deliver the brand’s message with relevance. When communication feels familiar, it naturally becomes more meaningful.”
The campaign is currently live across digital platforms, including YouTube and Instagram, and is aimed at strengthening Godrej’s positioning as a trusted, transparent and consumer-first brand in the competitive air conditioner category.
