Gurugram: Goibibo has launched a cutting-edge, AI-driven video campaign in partnership with TrueFan AI. The campaign features brand ambassador and cricket star Rishabh Pant, delivering hyper-personalized video messages tailored to individual users.
At the core of this initiative is an AI-powered system that targets users who began a search but didn’t complete their booking. These users are now greeted with customized videos of Rishabh Pant, addressing them by name and referencing their searched destination or mode of travel, making the interaction feel personal, timely, and highly relevant.
“We’re always looking for new ways to connect with our users through technology,” said Raj Rishi Singh, Chief Marketing Officer, Goibibo. “Our goal is to build a more genuine and personal relationship between the brand and each user through direct and individualized interactions. We’ve seen that video campaigns tend to drive higher click-through rates than text-based ones, which reinforces our belief in the power of visual storytelling. By leveraging AI to deliver contextual and personalized videos featuring a celebrity, we aim to create moments that feel real and relevant to the user.”
The campaign not only capitalizes on celebrity influence but also demonstrates the scalable capabilities of AI in marketing. With Rishabh Pant’s digital twin as the face of the communication, the campaign has elevated the standards for consumer-brand engagement.
Nimish Goel, Chief Executive Officer and Co-Founder, TrueFan AI, shared his excitement about the collaboration, stating, “This campaign with Goibibo is a glimpse into the future of personalized communication at scale. By combining the power of AI with the charm of Rishabh Pant, it’s not just creating content, it’s meaningful content, one-to-one brand moments that resonate. It’s exciting to see a forward-thinking brand like Goibibo embrace this new frontier in marketing, where every user feels seen, valued, and uniquely engaged.”
This AI-powered campaign exemplifies the next wave in performance-driven storytelling, where data, emotion, and innovation converge to improve user experience and booking conversions. With personalization at the heart of this strategy, Goibibo continues to lead the way in travel-tech marketing.
