Travel app Goibibo has unveiled a digital campaign themed #FriendsWithBenefits ahead of Friendship Day.
The campaign film titled ‘How to Make More #FriendsWithBenefits – A Friendship Day Study’ on the brand’s YouTube channel features youngsters desperately looking for ‘Friends with benefits’. They narrate their funny and unsuccessful experiences. Goibibo pledges to solve the problem. In a twist, it pitches its shared travel rewards initiative SyncN’Cash to those featured – through which they can earn benefits every time contacts they sync on the app travel and vice versa. ‘What were you thinking?’ says the interviewer interacting with them and delivering the SyncN’Cash pitch.
The campaign has been curated to cater to the social behaviour of price-sensitive Gen Z and millennial audiences, informed a Goibibo statement.
Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Modern-day travellers are at the heart of Goibibo’s initiatives, and we consistently tailor our offerings basis their ever-evolving travel needs. We wanted to elevate our offerings by making it more social and exciting. Friendship Day provides the perfect opportunity for friends to partake in the joys of travel. And #FriendsWithBenefits is a great hook to attest to the joys of sharing in keeping the trademark Goibibo humour.”
The film is live across the brand’s social media channels.
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