Delhi: Lowe Lintas has unveiled a new campaign for Google Gemini, showcasing how the generative AI platform is designed to simplify and enhance everyday life. The campaign highlights how Gemini seamlessly integrates into diverse contexts—whether it’s students managing academics, professionals handling demanding work schedules, or individuals navigating daily challenges.
In a landscape where conversations around Artificial Intelligence are often steeped in jargon and futuristic ideas, the campaign takes a grounded approach by presenting AI in relatable, real-world scenarios. Comprising nine short films of 20 seconds each, the series captures simple yet powerful stories that illustrate how Gemini can be a trusted ally—helping users ideate, organize, create, and solve problems intuitively. From preparing for vivas to filing reimbursements or even improving sports performance, Gemini is positioned as a solution that makes life easier, smarter, and more creative.
Lowe Lintas has positioned Gemini as “Your Everyday AI Assistant,” underlining its adaptability to varied user needs. For students, Gemini serves as a creative and learning partner; for professionals, a productivity booster; and for everyday users, a companion that streamlines decision-making and saves valuable time.
Sharing her perspective on the campaign, Vasudha Misra, President (Creative), Lowe Lintas, said, “AI often feels like a big, complex idea, but we wanted to show just how simple it can be. With Google Gemini, all it takes is one press of a button on your Android phone. No complicated setups, no jargon, just real help in real moments, whether it’s fixing a projector that won’t connect or revising for an exam. Suddenly, AI isn’t abstract anymore, it’s an everyday ally, ready when you need it most.”
The campaign is now live across online and offline platforms, aiming to build awareness, curiosity, and adoption of Gemini by encouraging people to experience it firsthand.
Credits:
Brand: Google India
Brand Team: Shekar Khosla, Anmol Arora, Rahul Bajaj, Arushi Sachdeva, Sampada Srivastava, Brahmi Shah
Agency: Lowe Lintas
Creative: Prateek Bhardwaj, Vasudha Misra, Kartikeya Dixit, Bibaswan Majumdar, Sarthak Sharma, Tushar Sharma, Surbhi Rathee
Account Management: Sunil Manhas, Aakash Jain, Gayatri Sud
Planning: Anurag Prasad, Sumant Bhattacharya
