Delhi: Google Pay has teamed up with JioHotstar for IPL 2025, launching its latest campaign ‘Sab Tick Hai Team’, crafted by Lowe Lintas. The campaign brings Google Pay’s popular ‘Sab Tick Hai’ communication platform into the adrenaline-charged realm of cricket, spotlighting the shared values of reliability, speed, and trust — hallmarks of both a top-tier cricket team and a seamless digital payments experience.
Lowe Lintas, renowned for blending strategic insight with creative storytelling, has woven a compelling narrative that draws a natural parallel between cricketing excellence and dependable digital transactions.
Drawing inspiration from the game’s key elements, the ‘Sab Tick Hai Team’ campaign draws parallels between the attributes of a high-performing cricket team—swift running between wickets, dependable leadership, and secure fielding—and the fast, safe, and reliable transactions Google Pay facilitates.
The campaign adopts a relatable, energetic tone designed to resonate with cricket fans across India. With Lowe Lintas’ signature approach, the creative connects deeply with the cricket-watching audience by aligning the features of Google Pay with the dynamics of a successful cricket squad.
To further reinforce Google Pay’s messaging around trust and efficiency, the campaign includes exclusive pre-match commentary segments led by popular anchor Jatin Sapru and cricketing legend Suresh Raina.
Crafted under Lowe Lintas’ creative direction, these segments will highlight the defining characteristics of a ‘Sab Tick Hai Team,’ aiming to drive fan conversations and boost engagement during the tournament.
As part of its broader IPL 2025 activation, Google Pay seeks to deepen its connection with millions of cricket fans through strategic integration across digital and broadcast platforms, boosting brand visibility and consumer engagement. The combination of Lowe Lintas’ creative vision, JioHotstar’s digital reach, and the buzz of IPL positions Google Pay strongly in India’s dynamic digital payments ecosystem.
