Over the last two weeks, Google has been dropping a series of films for the Google Pixel 8 phone.
The campaign features actor Anil Kapoor reprising his role in yesteryear Bollywood hit Mr.India. Alongside, other characters from the movie too make an appearance.
One of the films features a fan sitting beside him at a cinema screening Mr.India. The besotted man keeps asking Kapoor for selfies. He obliges willingly at first, clicking it with his own phone on the fan’s request – because it has a better camera, as the fan says. When the third selfie request comes his way, Kapoor grudgingly obliges one last time. When the fan shows it off to his wife back home, Kapoor is missing in the pictures. It is revealed that he has used a ‘Magic Eraser’ feature to edit himself out of the picture. The phone is revealed as ‘The only phone engineered by Google’.
The first film (below) sets the tone for the others that spell out a feature each, with the same quirky brand of humour. All the films deploy the theme music from the 1987 hit movie.
Credits:
(Via LinkedIn/bajaj-rahul/)
Agency: FCB Group India
Team: Jessica Sharma, Rohit Mani, Neha Barjatya, Prithviraj Mazumdar, Abhishek Prasad, Md Safdar, Tanisha Sharma, Udayan Chakravarty, Pulkit Taneja, Mridha Anand, Priyanka Kaushik
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