Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 51 against week 50. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
The first two spots are been secured by new entrants, an advertisement by the Government of Madhya Pradesh and Vaseline Intensive Care Lotion commercial. Trivago which was on the fourth spot last week has moved up to the third spot this week. For the last two spots on this list we have, new entrant Vivo on the fourth spot and Sabse Pehle Life Insurance commercial which was on the first spot last week has been moved down to the fifth spot.
Most Watched:
There has been a change in the order of most watched advertisements from last time with Indigo Polymer commercial which was on the third spot last week has moved up this week and secured the first spot by making previous week’s leader Apple iPhone 11 Pro commercial get on to the second spot this week. With three new entrants on this list, Everest has secured the third and fourth spot on this list for their spices commercial, followed by Pampers Baby Dry commercial on the fifth spot.
Most Liked:
With Google App being the most liked campaign this week also, followed by new entrant Vaseline Intensive Care Lotion on the second spot. Trivago which was on the fourth spot last week has moved down to the third spot. For the last two spots, we have new entrant Vivo17 on the fourth spot and Sabse Pehle Life Insurance which was on the second spot last week has been moved down to the fifth spot.
