Mumbai: Gowardhan Ghee, the flagship brand of Parag Milk Foods and one of India’s most trusted dairy names, has joined hands with Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati Season 17 as a co-powered by partner, marking a collaboration that celebrates legacy, trust, and shared values.
Rooted in purity, authenticity, and Indian tradition, Gowardhan Ghee perfectly mirrors KBC’s enduring ethos — one that empowers dreams, celebrates intellect, and inspires millions across the country. Now in its 17th season, Kaun Banega Crorepati continues to go beyond entertainment, evolving into a cultural movement that transforms lives through knowledge and opportunity. With Amitabh Bachchan’s legendary presence and the show’s remarkable ability to spotlight stories of determination from across India, KBC stands as a symbol of collective ambition and hope.
As part of this association, Gowardhan Ghee has extended its partnership beyond the screen — contributing over 1,500 litres of Gowardhan Ghee, 1,500 kg of Atta, and 1,500 kg of Rice to support families and communities across India. The initiative reflects Gowardhan’s belief that true nourishment extends beyond food — it’s about enriching the body, mind, and spirit of the nation.
Commenting on the collaboration, Akshali Shah, Executive Director, Parag Milk Foods, said, “At Parag Milk Foods, we believe in enriching the lives of Indians not only through the purity of our dairy products but also through the values we uphold. Kaun Banega Crorepati represents intellect, integrity, and inspiration, qualities that strongly resonate with Gowardhan Ghee’s philosophy of purity and trust. Through this association, we are proud to express our gratitude to the millions of households that have made both Gowardhan and KBC a part of their everyday lives. This partnership is a celebration of the real heroes of India, the dreamers, the doers, and the believers who make our nation shine.”
A Sony Entertainment Television spokesperson added: “Kaun Banega Crorepati has always stood for more than just questions and answers, it’s about the power of knowledge to uplift lives. Our continuing association with Gowardhan Ghee reflects that same philosophy of giving back. Both brands share deep roots in Indian households and values built on trust, purity, and purpose. Together, we’re not only entertaining millions but also inspiring small acts of goodness that create lasting impact.”
Through this collaboration, Gowardhan Ghee celebrates not just its role as a kitchen staple but as a symbol of purity, pride, and purpose — a brand that continues to nourish the nation in spirit and in soul.
About Sony Entertainment Television:
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path-breaking content and innovation in the entertainment business.
Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety, and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan, Kathaa Ankahee and several others. Apart from these, socio-mytho and historical shows like Shrimad Ramayan, Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, and Punyashlok Ahilyabai amongst others have also enjoyed positive viewership.
SET pioneered new waves in television programming with home-grown formats like Super Dancer, Superstar Singer, and India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership and introduced viewers to a globally acclaimed business reality show with the launch of SharkTank India. Shows like Indian Idol, Jhalak Dikhhla Jaa, The Kapil Sharma Show, Comedy Circus, and Dus Ka Dum have further strengthened its weekend leadership.
SET’s international feed is available across the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands, and Seychelles.
-Based on Press Release
