Mumbai: Gozoop Creative Digital, the creative arm of Gozoop Group, has announced the latest campaign for Simply Fresh, a cooking oil brand from the BN Group. The Simply Fresh is the second campaign launched by Gozoop Creative Digital from the BN Group, following Nutrica.
Gozoop Creative Digital launched – Jaisa Ghar Waisa Cooking Oil for Nutrica, another brand of the same group. With the Simply Fresh mandate, it has deepened the relationship with the group. With #RakhoIraadeFresh – the agency is looking to position the brand ‘Simply Fresh’ as a category disruptor. Taking cue from BN Group’s philosophy of Building Nation, the campaign focusses on heroes who build the nation everyday.
Gozoop Creative Digital was also responsible for refreshing the brand identity of BN Group last year. Building on an ongoing collaboration, the agency developed a 360-degree strategy to amplify Simply Fresh’s mission of nation-building through ‘Fresh Iraade’. This vision came to life with the #RakhoIraadeFresh campaign, which aimed to crowdsource heroes and provide them with a platform to share their stories. By spotlighting untold stories of changemakers, the campaign looks to encourage individuals to reconnect with their purpose and contribute meaningfully to their communities.
Gozoop Creative Digital’s responsibilities for Simply Fresh encompass digital marketing, social media engagement, TV commercials, print advertisements, influencer collaborations, in-store promotions and OTT advertising, all aimed at strengthening the brand’s identity and fostering a deeper connection with its audience.
Kiran Giradkar, CMO, BN Group, stated, “Rakho Iraade Fresh’ campaign has been a result of Gozoop’s passion for authentic storytelling and deeper understanding of our vision. We hope this campaign will create a strong emotional connection with our audience and drive meaningful conversations. We are excited to introduce a few more IPs to amplify Simply Fresh’s mission of inspiring societal change.”
Amyn Ghadiali, country head – India, Gozoop Creative Digital said, “At Gozoop Creative Digital, we believe that communication must drive business impact. Our philosophy to Break the Box ensures we create work that matters. Working on Simply Fresh campaign has been a fulfilling journey, anchored in a shared vision to grow the brand through meaningful communication, showcasing our commitment to crafting brand stories that inspire while delivering tangible results. We look forward to help Simply Fresh unlock new avenues of growth and success.”
Video Links for Rakho iraade Fresh campaign
View this post on Instagram
