Mumbai: Mirae Asset Mutual Fund has been recognised by the India Book of Records for conducting the largest investment-focused financial literacy campaign for female participants, reaching nearly 40,000 girl students across India through a nationwide awareness initiative.
The campaign, conducted between January 12 and January 26, 2026, engaged 39,833 girl students through 571 structured financial literacy programmes held across 45 cities and 320 colleges within a span of 15 days. The initiative was undertaken as part of the organisation’s Investor Awareness and Education programme, aimed at building awareness around mutual funds and encouraging early investment habits among young women.
The large-scale outreach focused on structured, in-person sessions designed to help students understand the fundamentals of saving and investing, while promoting responsible financial decision-making at an early stage.
To mark the achievement, a felicitation ceremony was held on February 25, 2026, at the Mumbai head office of Mirae Asset Mutual Fund. The ceremony was attended by Ms. Seema Manikkoth, Official Representative, India & Asia Book of Records, Swarup Anand Mohanty, CEO and Vice-Chairman, Mirae Asset Investment Managers (India) Pvt. Ltd. (MAIMI), Neelesh Surana, CIO, MAIMI, along with other senior dignitaries from the records organisation and Mirae Asset.
Speaking on the achievement Swarup Anand Mohanty, Vice Chairman & CEO, Mirae Asset Investment Managers (India) Pvt. Ltd., said,“We believe financial knowledge introduced early has a lasting impact on how individuals approach money. Women today are playing a larger role in the economy, and that requires confidence in capital. By engaging with college students, we aimed to introduce structured investment awareness at a stage where financial habits are still being shaped.”
Adding to this, Shrinivas Khanolkar, Head – Digital Business, Marketing & Corporate Communication at Mirae Asset Investment Managers (India) Pvt. Ltd said, “Women are increasingly shaping the economy, as professionals, entrepreneurs and decision-makers. Our objective was to introduce financial knowledge early and in a structured manner. Colleges are where aspirations take shape and confidence is built. We wanted to reach young women at a stage where they are preparing to make independent financial choices and equip them with clarity before they enter the investment ecosystem.”
The India Book of Records, which is affiliated with the Asia Book of Records, follows the Asian Protocol of Records (APRs) for record verification.
Commenting on the recognition, Seema Manikkoth, Official Representative, India & Asia Book of Records said, “We are happy to acknowledge this remarkable feat by Mirae Asset. These are important because the initiative to reach young female students across the country is important to help them become more confident and informed about making sound decisions. Financial literacy plays a vital role in building financial independence and enabling women to participate more actively in the economic ecosystem. We hope that this achievement inspires many more such initiatives aimed at empowering young women through knowledge and confidence.”
The recognition underscores Mirae Asset Mutual Fund’s ongoing efforts to strengthen investor awareness and promote informed participation in the investment ecosystem, particularly among young women.
