Mumbai :YAAP Digital Ltd and GOZOOP Online Pvt Ltd today announced the completion of a landmark strategic partnership that marks one of the most significant moments in India’s independent advertising landscape. In a deal valued north of ₹150 crore, the two companies are coming together with a shared belief that it’s time for Indian agencies to move from participation to leadership in the global advertising ecosystem.
GOZOOP enters this partnership from a position of strength, backed by 18 years of building brands, shaping conversations, and nurturing a unique culture that has been central to its journey. Known for its people-first philosophy, GOZOOP has built a strong foundation of leaders most of whom have spent more than 15 years with the organization, a rarity in the industry. This stability has enabled the agency to grow independently, even as much of the competition has been absorbed by global networks over the years.
YAAP, now as a publicly listed company, is pioneering Indian advertising’s Independent movement. Built for Now, it brings scale, infrastructure, and a future-forward approach to marketing. YAAP has built a robust ecosystem across digital content, marketing technology, and performance-driven solutions, enabling brands to operate with speed, precision, and measurable impact.
Together, YAAP & GOZOOP aim to create an integrated network that combines creativity, media, data, and technology offering clients the agility of an Indian independent agency with the strength of a scaled platform. GOZOOP will continue to operate as an independent brand, retaining its identity, leadership, and culture, while working closely with YAAP to build a larger, unified ecosystem.
This is not a story of consolidation for its own sake. It is a story of two Indian-built, Indian-led agencies rooted in culture and values choosing each other and choosing to grow together on their own terms.
Rohan Bhansali, Co-Founder, GOZOOP, said, “GOZOOP has always been built on the idea of staying independent, agile, and deeply connected to the brands we work with. This partnership allows us to retain our DNA while unlocking the ability to scale faster and strengthen our capabilities.
What makes this union truly meaningful is that it strikes the right balance between independence and scale. It allows us to scale faster without losing what has made us who we are – our culture, our people, and our values. This is about scaling with a soul.”
Ahmed Aftab Naqvi, Global CEO & Co-Founder, GOZOOP, said, “At GOZOOP, being proudly Indian and proudly independent has been a conscious choice in how we have built over the past 18 years. This industry-shaping partnership with YAAP allows us to take that belief forward at a much larger scale and build an Indian advertising network, rooted in our culture and values, that sets its own global standards. YAAP and GOZOOP are coming together to prove that it is possible to build something large, meaningful, and globally competitive while staying independent in spirit. This is not just about growth for us, but about contributing to a larger shift in the industry. We are not here to follow foreign benchmarks, we are here to set them, from Bharat to the world.”
About GOZOOP
GOZOOP Online Pvt Ltd is one of India’s leading independent digital marketing agencies, known for its culture-driven approach to building brands. With capabilities spanning strategy, creativity, media and digital ecosystems, GOZOOP has built long-standing partnerships with some of the country’s most respected brands.
