Ipsos was named the Most Innovative Supplier by the 2023 GRIT Business & Innovation Report. The report is a benchmark for excellence in insights and analytics. The GRIT Top 50 Most Innovative Suppliers list is derived from a global survey of insights professionals, clients and suppliers.
Ipsos took the top spot in a total field of 1,380 companies. The 2023 GRIT Business & Innovation Report said, “Unsurprisingly, industry giants [like] Ipsos […] continue to hold the largest share of brand awareness related to innovation. With their reach, resources, and reputations they continue to be the ones to beat in terms of mind share in the industry.”
“[These] firms have continually rolled out new products and services that support their brand perception as innovative, demonstrating that although awareness is a factor in the rankings, it must also be backed up with substance.”
Ipsos, a market research and polling company, operates across 90 markets, employing over 19,000 people.
