Ipsos’ ad evaluation solution Creative|Spark AI aims to predict human reactions to linear and social videos
Mumbai: Ipsos, a market research company has announced the launch of Creative|Spark AI. This is an ad evaluation solution that ...
Tag: Ipsos
Ipsos launches Ipsos PersonaBot: AI-Powered Solution for Enhanced Segmentation Research
Paris/ New Delhi : Ipsos launches Ipsos PersonaBot, an AI tool enabling organizations to interact with target segment personas. It caters ...
Consumer sentiment improves in India in May 2024; India continues to lead 29 countries: LSEG-Ipsos Primary Consumer Sentiment Index
Mumbai: The LSEG-Ipsos Primary Consumer Sentiment Index (PCSI) for India in May 2024 shows improvement in the overall sentiment, with ...
Ipsos expedites its digitisation of data collection in India through the acquisition of Crownit
Ipsos, a market research company, has announced the acquisition of Crownit. This company provides a mobile and online panel and ...
At least 1 in 2 urban Indians polled (53%) claims to be following the IPL: Ipsos Survey
Mumbai: With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start, an Ipsos IndiaBus pan India ...
Throwback (#tb) enabling decision making
What is throwback? By definition, it is about ‘going down the memory lane” in that one moment. Throwback has been ...
Prescience 2024: We have started deploying generative AI towards internal efficiency: Amit Adarkar – Ipsos India
The rise of generative AI in 2023 has been a true game changer. No technology has ever been adopted so ...
Ipsos India announces leadership changes, role elevations
Global market research firm Ipsos has announced a slew of changes at the senior level in India in keeping with ...
Ipsos launches AI-powered insights platform for brand reputation, RISE
Market research company Ipsos has announced the launch of Ipsos RISE (Reputation Intelligence for Strategic Evaluation), an AI-powered insights platform ...
Greenbook’s GRIT report ranks Ipsos Most Innovative Market Research Company
Ipsos was named the Most Innovative Supplier by the 2023 GRIT Business & Innovation Report. The report is a benchmark ...
