Mumbai : GREY group India wins three at Effies 2019. The award wins are for clients Mahindra Rise and CIPLA. Last year, the agency created path breaking campaigns for both these clients with ideas aimed to raise awareness on health issues prevalent in India.
The Mahindra Rise campaign ‘Sehat Ka Batua’ has won a Silver in the Social Good (Positive Change- Not for Profit) and a Bronze in the Direct Marketing category respectively. The campaign created awareness amongst women in rural India against Breast Cancer.
The campaign for CIPLA – Be Rok Zindagi has won a Bronze in the Healthcare category. The campaign aimed to raise awareness about asthma and how inhalers are the best form of therapy
Link of the Sehat ka Batua campaign:
Link of the CIPLA campaign :
Detailing both wins, Arun Raman, Head of Strategy and National Planning Head, GREY group India said,” Sehat Ka Batua is a perfect blend of a socio-cultural insight and finely crafted creative solutions that attempts to make a genuine change in behaviour and communities. Our partners at GREY RC&M working with the CPAA took this initiative to many villages in India. After winning 2 metals at the Cannes Lions 2018, quickly followed by 2 more metals at SPIKES ASIA 2018, the EFFIES win adds even more lustre to the campaign.
Mahindra Rise’s passion to challenge conventional thinking and apply innovative thought to drive positive change motivated us to think beyond the ordinary. And all these recognitions only re-affirm our dedication to this idea. On the other hand the task for CIPLA Inhalation was about changing attitudes towards inhalers. From usage of inhalers being seen as a sign of weakness to position it as a symbol of smartness was a huge strategic idea. And the Be Rok Zindgai campaign did that and did it amazingly well. We are proud of how we brought strategic consumer thinking into prescription marketing that resulted in massive business results. Both these campaigns as well as many others over the last couple of years are proof of our Famously Effective credo. About bringing brands into the fore-front of popular culture. And now with our close association with Autumn Worldwide, in addition to GREY RC&Ms capabilities, we are even more excited about our play in this new era of Connected Creativity”
