Gurugram: Groyyo, a platform for cross-border manufacturing and supply chain in the Fashion and Lifestyle sectors, is enhancing its leadership team with key new appointments. Smita Verma Kansal, former SVP and founding member at Geniemode, has been named Chief Business Officer in Abu Dhabi. She brings extensive experience from her previous roles at Geniemode and the Brands and Sourcing Leaders Association (BSL).
Additionally, Alessandro Bertini has been appointed as Vice President – Commercial. His background in business development, strategy, and assortment will support Groyyo’s expansion efforts. Together, they aim to innovate and enhance the company’s platform solutions to digitize over 20 million SME manufacturers across Asia and help them access global markets.
Smita Verma Kansal has 26 years of experience in strategic and operations leadership, specializing in sourcing, negotiation, and management. She has worked in various capacities for companies such as Triburg, Li & Fung, PDS, and Pepkor Global Sourcing, focusing on multi-product categories in Bangladesh and India for UK, European, and US markets. An alumnus of IIM Kashipur and NMIMS, she will focus on onboarding international brands and strengthening partnerships with companies like Mango, Next, and Inditex, while driving growth in exports to the U.S.
Alessandro Bertini, known as Alex, brings a wealth of experience in the fashion industry, having collaborated with notable brands like MANGO and Massimo Dutti. He has a proven track record in managing partnerships with various major brands, including Esprit and Benetton Group, which will be vital for Groyyo’s growth strategy.
Subin Mitra, Co-founder & CEO, Groyyo, said, “The opportunity to bring technology to millions of SME Manufacturers across Asia has always been core to our vision. Having grown our gross margins to 15% in FY24, we are very excited to strengthen our leadership team with the appointment of Smita and Alex in key roles. Their vast experience in building scale in manufacturing and sourcing solutions across Asia adds a well poised growth path towards our mission to enable SME Manufacturers to take their business global.”
Smita Verma Kansal, CBO, Groyyo, added, “It is my pleasure to come onboard a dynamic and young company like Groyyo, where we are striving to add value to the textile manufacturing supply chain with technology. I believe my experiences have taught me a lot about this fast growing industry and the minute details that impacts small businesses significantly, that we at Groyyo aim to offer support on.”
Groyyo is the world’s first automation platform designed specifically for manufacturers, uniting millions of manufacturing MSMEs on a single platform to help them expand their businesses. Founded in July 2021 by Subin Mitra and Pratik Tiwari, Groyyo was created to bring technology to underserved small-scale factories in Gurgaon through an order management app. By August 2024, the company has empowered over 500 manufacturers across more than 175 product categories in over ten countries, maximizing their manufacturing capabilities.
