Lubricant oil maker GS Caltex has launched a digital campaign for its Kixx engine oil, around the occasion of International Friendship Day.
Watch the film here:
The campaign comprises a short film that seeks to celebrate ‘all kinds of friendships’ in line with the Kixx premise of ‘All Ways With You’. The film captures endearing moments and celebrates the bond between a canine and its human. The unconditional love between them is likened to the friendship between Kixx engine oil and vehicles, with Kixx billed as ‘Aapke engine ka best friend’ with the promise #KixxAllWaysWithYou.
K Madhu Mohan, General Manager – Marketing, GS Caltex India, said, “We are excited to launch the #KixxAllWaysWithYou campaign, which reflects GS Caltex’s commitment to celebrating all kinds of friendships. Showcasing the unrivalled bond between the protagonist and his loyal canine companion, the short film perfectly captures the essence of our campaign and embodies our brand’s vision to create lasting bonds with people. Just like a true friend, as highlighted in the special film, our Kixx Engine Oil is always there to protect the engine in extreme situations, fostering trust and reliability with our customers. So, this Friendship Day, I invite everyone to join us on this emotional journey as we celebrate all kinds of friendships and those friends that are ‘All Ways With You.”
Kixx’s range of automotive and Industrial lubricants are sold in 63 countries, including India.
Credits:
Idea and Concept: Rajeev Dusa
Creative Team: Tejas Dhorje, Rohit Pediredla, Prabhu
Feedback: [email protected]
