Mumbai: IPL franchise Gujarat Titans has unveiled its extended line-up of partnerships for the 2024 season. With a mix of returning allies and fresh collaborators, the franchise continues to strengthen its position as a powerhouse in the league.
Out of the 26 partners from the previous year, 17 have chosen to continue their association with the team, while an additional 13 partners have signed up for the upcoming season.
Under a multi-year agreement, Dream11 spearheads as the Principal Partner, offering fans unparalleled engagement opportunities. Meanwhile, BKT Tires and Capri Global retain their pivotal roles as Associate Partners, emblazoned on the torso of the team’s jersey. Additionally, notable Associate Partners such as Jio, a leading Indian telecom company, and pipe manufacturers Astral and Simpolo Ceramics, secure their positions on the jersey’s shoulders.
As part of this year’s collaborations, ACKO continues its support for Gujarat Titans, with its logo prominently displayed on the team’s headgear alongside Equitas, a respected small finance bank. Furthermore, Lubi Pumps, specializing in pumps and motors, joins forces with solar panel manufacturer Rayzon Solar, gracing the trousers of the Gujarat Titans kit.
Alongside returning Official Partners like boAt, Bisleri, Havmor, Croma and HCG, Gujarat Titans has introduced five new Official Partners into its ranks. These include Viacom18, delivering content on linear TV and OTT platforms; Advance Decorative Laminates, elevating interiors with premium laminates and plywood; Axabull, supplying lubricants; Hurricane, energising the team with refreshing energy drinks; and Big Ant Studios, providing console gaming experiences.
Moreover, Gujarat Titans expands its Merchandise Partnerships, now boasting a total of eight Merchandise Partners. In addition to the existing partners such as FanCode, eXM Global, and Cybeart, the team is thrilled to announce collaborations with Chupps, offering open footwear; Sanspariels Greenlands, providing cricket gear and equipment; Elemnt, offering sports science-based skincare solutions; NewEra, supplying non-exclusive headgear; and Valiente, also offering non-exclusive headgear.
Radio Mirchi and Fever have entered into partnerships as the Radio Partners.
Colonel Arvinder Singh COO Gujarat Titans said, “We are immensely grateful for the continued support from our existing partners and warmly welcome our new collaborators as we embark on the IPL 2024 season. Together, we are poised to elevate the fan experience and achieve new heights of success on and off the field. The enthusiasm and dedication of our partners fuel our determination to deliver nothing short of excellence, making this an exciting chapter in Gujarat Titans’ journey.”
