Mumbai: Unstop, a talent engagement and hiring platform for students and alumni, has launched a billboard campaign in Delhi NCR to drive student participation for the Flipkart GRiD 6.0 competition. The campaign has a message ‘The choice is yours’, which aims to nudge all engineering students to take control of their career trajectories and showcase their skills through this challenge.
The messaging looks to illustrate how participation in Flipkart GRiD 6.0 can be a game-changer for all engineering students. Through this opportunity, participants can catapult themselves into higher-paying roles with salaries of Rs. 32 LPA by demonstrating their problem-solving abilities and technical prowess.
The campaign’s reach extends beyond physical billboards, with Unstop leveraging social media to amplify the message across multiple online channels. Unstop is also driving engagement around the “The choice is yours” idea and the aim is to foster a broader conversation in the student community.
Alekhya Chakrabarty, VP, marketing, growth Unstop said, “It is a simple idea. We ,at Unstop, want every engineering student in India to take part in Flipkart GRiD 6.0. We wanted to drive awareness among all engineering students about how opportunities like these are rare and they should not repent missing out on registering for them. It is a cheeky take on how by winning the challenge the students get the bragging rights, fantastic prizes and an incredible chance to bag a job with a CTC of INR 32 LPA”.
