Mumbai: Gulf News has appointed Raman Kumar Chugh as Strategic Advisor – India, with a focused mandate to establish and strengthen a nationwide network of INS-accredited agencies. The move is aimed at accelerating business growth through structured agency partnerships spanning metros, Tier-2 cities and district markets across India.
Under this mandate, Raman Kumar Chugh will lead the appointment and integration of accredited agencies to deepen Gulf News’ penetration in the Indian market. The initiative is designed to create a scalable and compliant ecosystem that enables businesses of all sizes to access international markets through Gulf News’ established platform across the UAE and GCC region.
Strengthening Grassroots Market Access
The expansion strategy is structured to ensure broad-based representation and operational efficiency. It will deliver access to INS-accredited agencies with strong local credibility, enable streamlined campaign execution through compliant advertising partners, and open pathways for Indian businesses seeking to expand into the UAE and GCC markets.
By building a distributed agency network, Gulf News aims to create a direct and efficient channel for Indian advertisers to explore cross-border growth opportunities, positioning itself as a reliable platform for international brand expansion.
25 INS-Accredited Agencies Onboarded
As a key milestone, a joint pitch initiative led by Raman Kumar Chugh has successfully onboarded 25 INS-accredited agencies across major Indian metros. The empanelment marks the launch of a new international vertical for participating agencies, offering access to expanded media solutions and cross-border advertising opportunities.
The onboarding reflects increasing industry interest in diversifying agency portfolios with international media platforms and innovative campaign formats tailored for the GCC market.
Building an International Revenue Stream
The strategic integration strengthens Gulf News’ India footprint while enabling agencies to tap into new international revenue streams. It offers access to a reputed UAE-based media platform, introduces cross-market advertising concepts, and provides structured support for agencies entering global markets.
Speaking on the appointment, Raman Kumar Chugh stated, “The vision is to democratize international market access for Indian businesses. By building a strong INS-accredited agency network across cities and districts, we are ensuring that businesses—irrespective of size—can expand globally in a structured and seamless manner through Gulf News.”
The initiative underscores Gulf News’ long-term strategy to enhance India–UAE commercial connectivity while strengthening the global capabilities of Indian advertising agencies through a compliant and scalable partnership model.
