Mumbai: Gulf Oil Lubricants India Limited has announced the extension of its long-standing partnership with Chennai Super Kings (CSK), continuing its association as the Official Lubricants Partner of the franchise for the next four years. With the renewal, the collaboration between the two brands enters its next phase after 13 successful seasons, marking one of the most enduring brand partnerships in the history of India’s premier T20 cricket competition.
Gulf’s association with CSK has been among the most sustained and visible partnerships in the league’s ecosystem. Over the years, the collaboration has helped the brand build strong consumer recall while connecting with one of cricket’s most passionate and loyal fan bases. The renewed agreement reinforces the shared commitment of both organisations to engage millions of cricket enthusiasts through innovative campaigns, fan-first initiatives, and high-impact brand experiences.
Consumer engagement has remained central to Gulf’s marketing strategy, with the partnership providing a powerful platform to connect meaningfully with fans across the country while strengthening the company’s consumer-facing brand presence.
Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, said, “Gulf’s 13-season journey with CSK reflects a relationship built on trust, shared passion, and mutual success. This partnership has consistently delivered far beyond the commercial contract, forging a deep emotional connection with the loyal CSK fan base and cricket enthusiasts across the nation. Continuing this association is a proud moment for Gulf as it reflects our global heritage of supporting performance sports and iconic teams that inspire millions of fans.”
KS Viswanathan, Managing Director, Chennai Super Kings, said, “We are pleased to continue our long-standing association with Gulf, a partner that has been with us through many memorable seasons. Over the years, Gulf has consistently brought creativity and energy to the partnership while engaging with our fans. We look forward to strengthening this relationship over the next four years. We are really pleased about how it has come together”
As the partnership enters a new chapter, Gulf and CSK will continue to collaborate on integrated marketing campaigns, digital activations, and fan engagement initiatives aimed at bringing supporters closer to the team while reinforcing Gulf’s strong presence in the Indian market.
