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Home Marketing

Haier recognized as ‘Well-Known Brand’ by Indian Trademark Registry

by MN4U Bureau
June 7, 2024
in Marketing
Reading Time: 2 mins read
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Haier recognized as ‘Well-Known Brand’ by Indian Trademark Registry
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New Delhi: Haier, the leading global appliances brand for 15 years, is acknowledged as a ‘Well-Known brand’ by the Indian Trademark Registry according to the Trademarks Act of 1999. The brand offers smart products tailored for convenience and comfort, reflecting its dedication to Indian consumers. This recognition solidifies its position as a trusted brand in the market, emphasizing ‘Make in India’ and ‘Made for India’.

This acknowledgment highlights Haier’s notable presence in India’s consumer durables industry, reinforcing its trusted household name. The recognition by the Indian Trademark Registry shows its dedication to delivering quality products and innovative solutions for diverse consumer needs. With a history of excellence and a focus on customer satisfaction, Haier is a leading brand in home appliances and electronics.

Commenting on prestigious recognition, NS Satish, President, Haier Appliances India, said, “At Haier, we are honoured to be part of the Indian Trademark Registry’s prestigious list of ‘Well-Known Brands’. It marks a pivotal moment for us, further strengthening our commitment to the country, consumer and community. As a responsible customer-first brand, we have worked towards offering solutions that enhance the customer’s everyday life. Prestigious accolades like this further help us push the boundaries of innovation and strengthen our dedication to nurturing growth while unlocking endless possibilities to make our customer’s daily lives more efficient, convenient, and comfortable.”

Haier’s India journey is defined by innovation, quality, and consumer insight. With a wide range of products like refrigerators, washing machines, air conditioners, and TVs, the brand has become a household name nationwide, meeting diverse household needs.

Over two decades, the brand established a strong presence in India with a diverse product range across 11 categories, meeting evolving customer needs. Noteworthy innovations include the first 3 Door Side-by-Side refrigerator in India, Bottom Mounted Refrigerator, Glass door refrigerator, Self-Clean Inverter, Anti-scaling technology in Washing Machines, shock-proof technology in water heaters, self-cleaning in Air Conditioners, and India’s first-ever InstaJackets.

The brand, focused on top product experiences and advanced technology, expands manufacturing at Greater Noida and Pune plants. This commitment led to Haier producing 9 million products yearly, including 1 million air conditioners, 1.5 million washing machines, and 3 million refrigerators.

Haier continues to innovate and lead in home appliances and electronics. Recognition from the Indian Trademark Registry marks a milestone, solidifying its position in the market.

Tags: HaierHaier Appliances IndiaIndian Trademark RegistryNS Satish

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