Haier Appliances India has launched its campaign ‘Perform Big Silently’ featuring women achievers. The campaign is an extension of the ‘Silent Performers’ film that acknowledges the efforts of Indian women achievers who continue to ‘Perform Big, Silently’, in their respective fields.
Shivaani D Mallik, Marketing Director, Da Milano; Sudeshna Banerjee, Director, Natwest Group; Sharan Khanna, YogaPreneur; Tanu Ganguly, Founder, Mishry Reviews; and Neha Saida Mehta, CEO & Founder, Amaltaas are the women featured in the brand film.
The ‘Perform Big, Silently’ campaign will capture the essence of these women that make them an inspiration for generations to come. Priyanka Sethi, Head of Marketing, Haier Appliances India, said, “Corporate women achievers are the architects of success, constructing dreams into realities with grace, determination, and relentless ambition. Our latest campaign, ‘Perform Big Silently’, is a tribute to the countless women who have made remarkable contributions in their respective fields, often without the recognition they deserve. Similar to our innovative products, these women embody the essence of high performance delivered with grace and calmness. In line with Haier’s commitment to delivering product excellence, we are celebrating these powerful stories, drawing inspiration from them and saluting these extraordinary women. Staying true to our brand ethos of Inspired Living, this campaign reflects our commitment to quality, innovation and performance.”
This is the third series launched by Haier under the larger campaign theme of ‘Silent Performers’, introduced by the brand in 2019 with sportswomen Dipa Karmakar, Hima Das, and Simranjit Kaur. The second leg was launched in 2021, where Haier celebrated mountain climber Dr Arunima Sinha; India’s first woman commando trainer Dr Seema Rao; Chess Grandmaster Harika Dronavalli; and Mountain Biker Anissa Lamare.
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