Delhi: As vibrant gulal fills the air and festive celebrations gather momentum across the country, Haldiram’s has announced the launch of its specially curated Holi range under the campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The festive initiative celebrates the spirit of togetherness, indulgence and colourful traditions, bringing alive the quintessential pairing of gujiya and thandai that defines the festival.
Rooted in tradition yet thoughtfully crafted for contemporary celebrations, the brand’s festive offerings capture the essence of Holi—rangon ki dhoom dhaam, laughter with loved ones and tables brimming with indulgent treats. Designed for lively Holi gatherings, corporate gifting and intimate family celebrations, the exclusive hampers and festive assortments aim to add flavour and joy to every occasion.
At the heart of the collection is Haldiram’s signature Gujiya range. The iconic Kesar Gujiya is delicately prepared with premium kesar, imparting a rich aroma, natural golden hue and royal flavour to every bite. Its crisp outer shell encases a luscious mawa (khoya) filling, delivering a melt-in-the-mouth indulgence synonymous with festive celebrations. Complementing this classic is the Coconut Dry Fruit Gujiya, generously filled with coconut shavings and premium dry fruits, offering a balanced blend of crunch and sweetness. Together, the range promises an authentic taste of tradition for modern festivities.
Perfectly paired with chilled, flavourful thandai, the festive spread comes alive—making every colourful moment more memorable. Alongside its gujiya offerings, the brand is also spotlighting its special chaat and snackable range, curated for Holi house parties and festive get-togethers, adding a savoury dimension to the sweet celebrations.
The Holi range is available across Haldiram’s stores, including outlets in North Delhi. Customers can also order the festive treats through leading food delivery platforms such as Swiggy and Zomato, ensuring convenient doorstep delivery during the celebratory season.
With “Holi Ke Rang, Gujiya Aur Thandai Ke Sang,” Haldiram’s reinforces its positioning as a go-to destination for festive indulgence, blending time-honoured flavours with the vibrancy of modern celebrations.
