Delhi: As the vibrant festival of Holi approaches, Haldiram’s, the renowned Indian multinational food brand, is set to elevate the spirit of the celebration with its newly launched campaign, “Ab Hui Na Holi: Gulal aur Gujiya ki Iconic Jodi.” The campaign beautifully blends tradition with indulgence, celebrating the joy of togetherness and shared memories, while highlighting the iconic pairing of gulal and gujiya.
Kailash Agarwal, President – Retail, Haldiram’s, commented on the campaign, saying, “Holi is much awaited as everybody loves when the colours and joy are teeming together in the air, showcasing traditions which are beautifully symbolized with the timeless pairing of gulal and gujiya. At Haldiram’s, we have for decades, brought families together over nostalgic flavours to elicit sweet childhood memories. This year, our Holi gifting range brings the traditional flavours wrapped in our highly sought-after gujiyas, ensuring the festival is filled with warmth, happiness, and flavours.”
While the traditional Kesar Gujiya remains the star of the celebrations, Haldiram’s will also introduce new and exciting varieties, including the Coconut Dry Fruit Gujiya, providing customers with more options to enjoy the festive flavours.
To make the Holi celebrations even more exciting, Haldiram’s has made it easier for customers to indulge in festive delicacies.
