Mumbai: Haldiram’s is expanding its dairy product range with the launch of a sugar-free Shrikhand. Known for its high-quality offerings, including iconic sweets like Chamcham, Burfee, Rasgulla, and Milk Cake, Haldiram’s has now introduced this new variation of Shrikhand, which combines a rich, creamy texture with signature flavors. The sugar-free Shrikhand caters to health-conscious dessert lovers, providing a guilt-free indulgence.
Priced affordably at ₹80 for a 250 gm package, this new product is available across multiple regions, including Amravati, Chandrapur, Yavatmal, Akola, Buldhana, Gadhchiroli, and Gadhchandur in Maharashtra; Adilabad in Telangana; Seaoni-Chhindwara, Mandla, Irarasi, Sarani, and Jabalpur in Madhya Pradesh; and Raipur and Durg-Bhilai in Chhattisgarh.
Speaking about the launch, Sushil Agarwal, Director of Haldiram’s Food International Pvt. Ltd., said, “For over 80 years, our brand has been known for traditional taste and age-old recipes. The same recipes, the same taste, and the same quality have run through each product, whether it’s a packet of namkeen or a box of kaju katli – something that we take pride in. With our sugar-free Shrikhand, we want to cater to every Indian palate and maintain the same level of satisfaction they got while trying our other desserts.”
With the introduction of sugar-free Shrikhand, Haldiram’s continues to blend tradition with innovation, offering consumers an option that meets their evolving tastes and preferences. This new launch not only strengthens Haldiram’s presence in the Indian market but also reinforces its trusted place in the hearts of its loyal customers.
